Excitement is brewing in Atlanta, Georgia, as the SweetWater 420 Fest unveiled its electrifying lineup for the much-anticipated 2024 event this morning. Brace yourselves for an experience featuring some of the most well known and popular acts in the industry, including the legendary Beck, the groovy vibes of Slightly Stoopid, the sensational Big Gigantic, soulful sounds from Black Pumas, the bluesy Gov't Mule, and a lineup boasting many more incredible artists.
Mark your calendars for the Sweetwater 420 Fest happening April 20th and 21st as the two-day event promises an epic celebration. With over 25 artists ready to hit the stage, this year's festival is gearing up to be an unforgettable experience for music enthusiasts with its full return to Pullman Yards.
Don't miss your chance to be part of the magic! Tickets and exclusive extras are available now. Head over to www.SweetWater420Fest.com to secure your spot at one of the hottest events of the year. Get ready for a weekend filled with music, fun, and memories that will last a lifetime!
Trombone Shorty performing at the SweetWater Fest in 2017. Photo Credits: Addison Hill/Caren West PR
The SweetWater 420 Fest originated in 2004 as a celebration of music and sustainability, inspired by the Earth Day movement. The festival takes its name from the SweetWater Brewing Company, a local Atlanta brewery and the event's main sponsor. Initially envisioned as a one-day Earth Day party, the festival grew over the years, expanding to a full weekend of music, art, and environmental awareness. The organizers aimed to create an event that not only provided entertainment but also promoted eco-friendly practices and community engagement. The festival not only showcases live music but also emphasizes environmental sustainability, offering eco-friendly initiatives, a 5K run, and an artist market.
Lineup Includes Beck, Slightly Stoopid, Big Gigantic, Black Pumas, Gov't Mule, and More
Two-Day GA and VIP Tickets On Sale
Atlanta, GA (February 12, 2024) -Presented by SweetWater Brewing and Pullman Yards, one of Atlanta's anticipated festivals, SweetWater 420 Fest has announced its lineup for its return April 20 and 21 at Pullman Yards. Known for its eclectic lineup, as well as its charitable and environmental activations, food trucks, artist market, and, of course, beer from the largest craft brewer in the Southeast- this year's lineup showcases artists of varying genres, from alternative to rock and pop to singer-songwriter, jam, soul, and an indie.
Featured artists include headliners Beck and Slightly Stoopid, with support from Big Gigantic; Black Pumas; Gov't Mule; Trombone Shorty; Cory Wong; Grace Potter; Moe.; St. Paul & The Broken Bones; Larkin Poe; Houndmouth; Ripe; Andy Frasco & The UN; Hayes & The Heathens; Little Stranger; Papadosio; Lespecial; Couch; Fireside Collective; The Psycodelics; Emily Wolfe; Bombargo; Hedonistas, and Connor Clark & Blue Rhythm Revival. Pop chanteuse Kanika Moore and 17-year-old guitar phenom Grace Bowers will also add their talents throughout the festival, sitting in with select artists.
Held on the weekend closest to Earth Day, this year’s event will be a true 420 Fest, beginning on April 20th throughout the Pullman Yards grounds. In addition to the indoor and outdoor stages, the event will feature local vendors, workshops, food trucks, an artist market, and more. Last fall, the venue hosted the Highball festival experience, which USAToday rated as one of the Top 10 Best New music festivals in the country. Additional details, including food and artist market offerings and activations, will be announced in the coming weeks.
Two-day GA and VIP tickets and extras are available online at www.SweetWater420Fest.com. SweetWater 420 Fest is produced by SweetWater Brewing and Pullman Yards. Visit www.SweetWater420Fest.com for the most up-to-date information. Stay connected on Facebook, Instagram, and Twitter at @420Fest. Pullman Yards is located at 225 Rogers Street NE, Atlanta, Georgia.
About SweetWater Brewing
SweetWater Brewing Company, the largest craft brewer in the southeast, is an award-winning brewery known for its stash of heady brews, including the original 420 Extra Pale Ale and loads of IPAs. Sweetwater’s craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual SaveOur Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.
SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life. For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.
About Pratt Pullman District
Initially built in 1904 by Pratt Engineering, the site was home to the manufacturing of fertilizer bombs during WWI and the patenting of liquid carbonated gasses purchased by a then-startup, The Coca-Cola Company. In 1922, The Pullman Company purchased and expanded the site. Pullman, renowned for luxurious rail travel across the country, hired African American men as porters to service rail car passengers. The Brotherhood of the Sleeper Car Porters was the first organized African-American labor union and was instrumental in the civil rights movement. In 2017 the site was purchased by Atomic Entertainment, who has transformed the Pullman Yards into the premier arts and entertainment destination in the southeast, showcasing a variety of world-class exhibits, restaurants, cultural events, concerts, festivals, corporate events, private parties, galleries while serving as the filming destination of some of Hollywood’s biggest blockbusters including HUNGER GAMES, FAST AND FURIOUS, BABY DRIVER, and BAD BOYS 3.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY) is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and well-being. Tilray's mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world, with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages. For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.
WFMC Jams is an online music discovery service bringing you original music as well as your favorite classics from a variety of local artists in the area. Founded on June 24, 2012 right after the Third Annual Fam Jam music festival in Manchester, TN. The idea came up as a way to continue to give back to the local and regional songwriters and performers in the area year round by promoting their music.
